Meta Pay Fee Calculator
Calculate payment processing fees for Facebook Shop, Instagram Shop, and Marketplace. Free for P2P payments. Standard processor rates (2.9% + $0.30) for merchants.
Meta Pay Fee Calculator
Calculate standard payment processor fees for Facebook and Instagram Shop sales
Meta Pay Fee Structure:
- • Fixed fee: $0.30
- • Percentage fee: 2.9%
- • Minimum fee: $0.30
Meta Pay (formerly Facebook Pay) is Meta's unified payment system across Facebook, Instagram, Messenger, and WhatsApp. Launched in 2019, it's used by over 3 billion people globally for buying products on Instagram Shop and sending money via Messenger. Unlike Stripe or PayPal, Meta Pay is a payment facilitator—it connects customers' saved payment methods to merchants' existing payment processors.
Critical distinction: Meta doesn't charge transaction fees for Meta Pay itself. When someone buys from your Facebook Shop or Instagram Shop, you pay standard credit card processing fees (typically 2.9% + $0.30) to your payment processor—Shopify, Stripe, Square, or whoever handles your transactions. Meta Pay is free to offer as a checkout option, just like Google Pay or Apple Pay. The only exception is Facebook Marketplace, which charges a 10% selling fee for shipped items.
This calculator shows payment processing costs when customers use Meta Pay on Facebook and Instagram Shops. The 2.9% + $0.30 rate is what your payment processor charges—not Meta. If you already accept credit cards online, Meta Pay costs the same. It's simply a faster checkout experience that can increase mobile conversion rates by 10-20%.
How Meta Pay Fees Work (Spoiler: Meta Charges $0)
Here's what actually happens: customer has saved their Visa card in Meta Pay, clicks "Buy Now" on your Instagram Shop product. Meta Pay securely sends that Visa card data to your payment processor (e.g., Shopify). Shopify charges you their standard rate—2.9% + $0.30 for online sales. Meta takes $0. The entire transaction fee goes to your payment processor, exactly as it would for a regular credit card purchase.
Meta Pay Fee Breakdown by Use Case:
- • P2P (Messenger/WhatsApp): 100% FREE. Send $500 to friends—no fees for sender or receiver
- • Facebook/Instagram Shops: 2.9% + $0.30 (goes to payment processor, not Meta)
- • Marketplace Shipped Items: 10% selling fee (minimum $0.80) as of April 2024
- • Marketplace Local Pickup: 100% FREE
Meta Pay for Merchants: Pros and Cons
Advantages
- ✓ Zero Meta Fees: Meta charges $0—only pay your payment processor's standard rates
- ✓ Massive Reach: 3 billion monthly users across Facebook, Instagram, WhatsApp
- ✓ One-Click Checkout: Increases conversion 10-20% on mobile devices
- ✓ No Website Needed: Sell directly through social posts
- ✓ Built-In Marketing: Tag products in posts/stories for organic reach
✗Disadvantages
- ✗ Platform Lock-In: Only works on Meta platforms
- ✗ Limited Analytics: Basic reporting tools
- ✗ Account Risk: Meta can ban shops/accounts
- ✗ Payout Delays: 8-10 days (vs Stripe instant)
- ✗ No External Use: Can't add to your own website
Frequently Asked Questions
Does Meta charge fees for Meta Pay?
No, Meta doesn't charge additional fees to use Meta Pay. When you sell through Facebook or Instagram Shops, you pay standard credit card processing fees (typically 2.9% + $0.30) to your payment processor (like Shopify or Stripe), not to Meta. Meta Pay is free to offer as a checkout option—the fees you pay are the same as accepting regular credit cards.
Is Meta Pay free for customers?
Yes, Meta Pay is completely free for customers. Whether they're buying products on Instagram Shop, sending money to friends via Messenger, or donating to fundraisers, customers pay zero fees. They pay only the item price with no transaction fees or service charges added.
What are Facebook Marketplace selling fees?
Facebook Marketplace charges a 10% selling fee (minimum $0.80) for items sold with shipping, effective April 15, 2024. This covers payment processing, customer support, and Purchase Protection. Items sold locally via pickup have NO fees. Important: this 10% Marketplace fee is separate from Meta Pay—it applies specifically to Marketplace listings, not to Facebook or Instagram Shop transactions.
How much do Facebook and Instagram Shops cost?
Facebook and Instagram Shops via Commerce Manager charge a 2.9% payment processing fee per sale. This fee goes to your payment processor (Shopify, Stripe, or your bank), not to Meta. For Shopify merchants using Shopify Payments, you pay Shopify's standard rates with no additional Meta fees. There are no monthly subscription fees or setup costs from Meta.